Fact Sheet

February 2018



Hera Systems is a San Jose, California-based satellite information and analytics company that collects images of the Earth every day, enabling organizations to monitor change and make smart decisions about any location on the globe.


Hera Systems’ 1st-generation High Optical Performance Satellite (1HOPSat™) is an innovative and patented microsatellite platform which combines sub-meter resolution imaging and video capabilities, high spectral depth (8 bands) as well as providing an intelligent analytics platform for derived information products.  Configured as a constellation of approximately 50 satellites, 1HOPSat will provide very high cadence imagery collection – several times per hour – over specific geographies and regions of interest. 1HOPSat’s application environment allows for on-board processing supporting various groups of application running in a secure, protected environment.  1HOPSat architecture allows the development of Dynamic Mission Based Analytics which incorporate both on-board and cloud-based applications to support activity-based intelligence solutions.  Working with major industry partners, Hera Systems and 1HOPSat form the foundation for powerful geospatial intelligence solutions incorporating high persistence and resilience.

Hera Systems is completing initial ground and lab testing of key proprietary system subcomponents prior to a high-altitude airborne test program later in 2018, and first space launches in 2019.

As a single source of fresh, up-to-the minute, universally accessible, affordable, high-resolution information about any location on the globe, Hera Systems will fill a real and growing market need for these products and services.

Why Hera Systems’ Work Matters

It has been 17 years since commercial high-resolution satellites were first introduced to the marketplace. However, today, none of the current providers is a single source of affordable, easy-to-access, full-color, freshly updated images and video – requiring customers to seek out multiple providers for their intelligent information needs. Hera Systems will deliver all of these advantages in a single package. This will enable government and commercial enterprise customers to better monitor the ever-changing features of the Earth’s surface and emerging situations that influence the environment, the economy and our nation’s security, and make smarter day-to-day, operational decisions.

Key Differentiators

Combination of features in a single package: Hera Systems will be the industry’s only single source combining high resolution, affordability, high refresh rates, and easy access – with efficient and effective customer service.

Highly experienced team: Hera Systems has assembled a team of professionals with deep expertise and over 200 years of combined experience in aerospace and related technology industries.

Agility: As a brand-new market entrant with deep technical expertise, leadership and experience, Hera Systems actively applies its knowledge and lessons learned in this industry to the way it works each day. Its agility and leanness uniquely enable it to design and implement its own operational specifications, and further give it flexibility to develop strategic partnerships that facilitate delivery of products and services customers need and want.

Value-added services: Hera Systems is providing more than imagery; imagery is just the starting point. The company is developing applications, products, analytics and services that enable enterprises to monitor emerging global situations and make smart day-to-day decisions.

Big performance in a small package: Hera Systems packs unique performance into an incredibly compact satellite, while featuring superior optical design and an innovative sensor, a scalable constellation and broad technical functionality – at a fraction of the cost of other systems. All other imaging systems its size or smaller incorporate serious compromises on functionality and performance.


Partnerships will play a central role in Hera Systems’ ability to succeed. The company is actively seeking business and market alliances with a number of companies, including those with the best-developed channels for distributing its products, those with existing and pending contracts, and those that are already operating in Hera Systems’ priority vertical markets.

Key Leadership

Hera Systems was founded in 2013 in San Jose, California by Bobby Machinski, now Chief Business Development Officer; Dave Squires, vice president of space systems; and Satish Chetty, vice president of software engineering. Joe Thurgood is vice president of corporate development and marketing. Each brings to the company an average of 20 years of experience in related aerospace, technology and engineering fields.

Market Demand

Hera Systems’ outlook on the growth and potential for the global satellite imagery and derived information services market is based on:

Customer Demand. Dozens of conversations with customers have indicated a strong demand for a new solution that fills current gaps in the marketplace. Customers express a very large appetite for immediately accessible, self-serve, on-demand tasked imagery that is not fulfilled by any existing company today.

Market Growth. While most market studies do not reflect the recent changes and consolidation in the market, nor do they reflect the current market’s appetite for immediately accessible, self-serve, on-demand tasked imagery, the following sources offer a look at some specific areas of growth.

  • The most recent market research indicates that the current market for satellite-based Earth imagery, products and services amounts to $3 billion, growing at 13 percent annually to over $5 billion by 2019. Source: Transparency Research, 2015
  • Growth of satellite imagery and related services across European companies amounted to roughly $1 billion in 2014. Source: European Association of Remote Sensing Companies, September 2015
  • The Mobile Context and Location Services market is estimated to be $12.2 billion in 2014, rising to $19.9 billion in 2019. Source: Juniper Research, 2015

Media Contact

Joe Thurgood | Phone: 415.412.1730 | Email: joe.thurgood@herasys.com